Great thoughts from Seth Godin’s blog today:
A generous gift comes with no transaction foreseen or anticipated. A gift is a gift, not the beginning of a transaction. When you see a Picasso painting at the Met, Picasso doesn’t get anything (he’s dead). Even his heirs don’t get anything. His art is a gift to anyone who sees it.
Giving gifts is a fairly alien endeavor. In most families, even the holidays are more about present exchange than the selfless act of actually giving a gift.
The cool part, the punchline, is that giving a gift for no reason and with no transaction contemplated is actually incredibly powerful. It changes your approach to the market, it changes your relationship with the recipient and yes, it changes you.
When was the last time you gave a gift?
Not the beginning of a transaction. Not hoping for anything in return (nothing physical, nothing emotional, nothing).
A gift. For the sake of change.